I heard a story on NPR that carrot farmers have banned together in a $25 million marketing campaign to appeal to those who would rather grab a bag of Cheetos than baby carrots. They've created an over-the-top commercial, much like Doritos or Mountain Dew. They've also repackaged the carrots (see story link) and have installed baby carrot vending machines in high schools.
Guess what? It has been working! Carrots are cool. One student called them "cute". I totally love this initiative! Baby carrots...baby steps. And I'm all for better designed packaging.